Challenge: Chrysalis Awards Entry - BrandOpus sought to create a groundbreaking alcoholic beverage brand deeply rooted in a specific location.

Concept: Inspiration struck during a visit to Edinburgh, Scotland. The city's vibrant pub culture and reverence for traditional scotch production ignited the idea."Arthur's Treat," a name playfully referencing the iconic Edinburgh landmark, Arthur's Seat, embodies the brand's connection to the city. The visual identity further embraces Edinburgh's essence, drawing inspiration from its distinctive street signs.

Execution: Three unique cocktail can designs were developed, each featuring a recognisable Edinburgh landmark. The artwork utilises a fine-line illustration style, later transformed into vector graphics.